Alan Paine Heritage

ALAN PAINE HERITAGE

The Alan Paine brand was established in the historic market town of Godalming in Surrey, England in 1907. Wool and knitting industries were important sources of income in the area over a number of centuries. Evidence of this survives in the town’s emblem - a woolsack - which is still in official use today and was included in the Alan Paine crest through the years.

WillIam Paine

ESTABLISHED 1907

When William Paine founded our famous knitwear brand he originally named it Paines of Godalming. William discovered some knitting machines in an old warehouse behind the shop, taught himself and others to knit, and began to manufacture knitted garments, arguably developing the first cable knit sweaters.

1920 - 1930

Cable Sweaters

1920'S

>By 1920 the business had grown to include supplying speciality shops - principally by adding the Club Colour Trim to a plain cable sweater.

Swatches

SWATCH BOOK

The swatch book held a swatch of wool for each client that could be used to create a sweater in the required club, school or regimental colours.

Prince Of Wales

PRINCE OF WALES

>Cable-knit sweaters were increasing in popularity at this time. It was in this decade that Alan Paine's most famous unofficial patron, the Prince of Wales (later to become Edward VIII) ordered his own personalised sweaters, finished in his regimental colours.

1920 - 1930

JOAN LYCETT

JOAN LYCETT

British women's tennis player Joan Lycett is sporting an Alan Paine cardigan in this photo. She was the first woman to play at Wimbledon without stockings.

Alan Paine Godalming

GROWTH OF THE WORKFORCE

The swatch book held a swatch of wool for each client that could be used to create a sweater in the required club, school or regimental colours.

1950 - 1970

Alan Paine

ALAN PAINE TAKES OVER

WHO IS ALAN PAINE?

Alan Paine was born to parents William and Jessie in 1907. Having worked as an apprentice in a Leicester factory, when he was 18 Alan joined the family business, taking the helm of the company when William died in 1949.

This was a turning point for the business and marked the beginning of the expansion to the United States and a company name change to Alan Paine.

By the end of the sixties, Alan’s sons Richard and Nigel had joined him in the business.

Alan Paine workforce

EXPANSION

Throughout the 1950's and 1960's, Alan Paine searched for new sales opportunities whilst investing in new machinery and training his highly skilled knitters and sewers. He reinvigorated the business and embarked on a new era of expansion and growth.

Alan Paine USA History

UNITED STATES

Frank L. Savage was appointed US representative, a turning point and a relationship that spanned four decades. Due to the success of the US business Savage reportedly recommended the brand change from ‘W.F. Paine of Godalming’ to ‘Alan Paine’ on the basis that Americans found Godalming difficult to pronounce.

1970 - PRESENT

QUEEN'S AWARDS

QUEEN'S AWARDS

In 1970 the company was further honoured with its second Queen's Award for Outstanding Export Achievement. In 1973 Paine's were asked by the Worshipful Company of Woolmen to knit two vicuna sweaters as a wedding present for Princess Anne and Captain Mark Phillips.

RICHARD & NIGEL PAINE

RICHARD & NIGEL PAINE

In 1976 Alan's eldest son Richard was appointed Managing Director. His youngest son Nigel played a significant part in developing the North American market until his retirement in 2010.

James Hinton

JAMES HINTON

MANAGING DIRECTOR

>The company passed through several different owners in the 1990's before being purchased in 2006 by James Hinton, the present owner.

James joined the company as a sales representative in 1986 progressing through the ranks to London and European Sales Manager then, in 2000, Sales Director and Managing Director in 2003.

Following the purchase by James Hinton, Alan Paine had returned to its roots and was once again in family ownership..

Alan Paine English Explorer

ENGLISH EXPLORER COLLECTION

"Why do you want to climb Mount Everest?"
"Because It's There.

Alan Paine has also created a successful English Explorer collection of contemporary knitwear and outerwear inspired by the company's connection with the eminent English mountaineer George Mallory.

Mallory lived in Godalming and taught at Charterhouse. He died in 1924, attempting to reach the summit of Everest. When his frozen body was discovered in 1999, various items of clothing were recovered and one item bore the label W.F. Paine, 72 High Street, Godalming.

Game Shooting

COUNTRY COLLECTION

WELCOME TO OUR COUNTRY

In 2009 Alan Paine launched its country wear collection featuring stylish tweeds, performance waterproofs, versatile fleeces, quilts, knitwear and accessories.