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Back In Stock Our best-selling Aylsham fleece gilets are now back in stock! Shop Now >

New Country Look? Ladies, fancy a new look this Summer? Discover our popular Combrook collection in Avocado Take A Look >

New Arrivals Gents, have you explored our new 2018 Polo Shirt Collection yet? Take A Look >

THE OFFICIAL WEBSITE FOR LUXURY KNITWEAR AND SHOOTING CLOTHING

Country Shirts

Perfect For Spring

New Polo Shirts

Summer Ready?

Spring Fleeces

Now Back In Stock

NEW SUMMER 2018 COLLECTION

Discover The Full Range Here

our heritage a brief history historic image

In 1907 William Paine founded this famous knitwear brand in Godalming, Surrey, and named it Paines of Godalming.

He taught himself to knit as a hobby, but soon this grew into a thriving knitwear business. He developed some of the very first cable-knit sweaters ever produced, selling these to local cricket clubs. By 1920 the business had grown to include supplying speciality shops - principally by adding the Club Colour Trim to a plain cable sweater. Read more