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FURTHER REDUCTIONS MADE Summer Sale SHOP NOW
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SALE - FURTHER REDUCTIONS The summer sale is now on with 50% off selected seasonal items. Shop Now >

Rutland Collection - Back In Stock Our best-selling Rutland tweed collection is now back in stock. Not only have we stocked up on all your favourites sizes & colours, but we've added some new ones too! Shop Now >

THE OFFICIAL WEBSITE FOR LUXURY KNITWEAR AND SHOOTING CLOTHING

Country Shirts

Perfect For Spring

New Polo Shirts

Summer Ready?

Spring Fleeces

Now Back In Stock

Our Alan Paine Ambassardors

MEET THE TEAM

our heritage a brief history historic image

In 1907 William Paine founded this famous knitwear brand in Godalming, Surrey, and named it Paines of Godalming.

He taught himself to knit as a hobby, but soon this grew into a thriving knitwear business. He developed some of the very first cable-knit sweaters ever produced, selling these to local cricket clubs. By 1920 the business had grown to include supplying speciality shops - principally by adding the Club Colour Trim to a plain cable sweater. Read more