1900s
 
1900s
 
William Paine
Founder.
1920s
 
1920s
 
By 1920 the business had grown
to include supplying speciality
shops - principally by adding the
Club Colour Trim, to a plain
cable sweater.
The Duke of Windsor -
The company's most famous
unofficial patron.
1930s
 
1930s
 
Joan Lycett wearing an Alan Paine
cardigan, she was the first woman
to play at Wimbledon without
stockings!
1940s
 
1940s
 
The workforce in 1942.
Alan Paine Limited employs
400 people in Godalming
and 200 people in Wales.
1950s
 
1950s
 
Frank L. Salvage appointed US
representative, a turning point
and a relationship that spanned
four decades.
Alan Paine, William's son, takes
over the business and the company
is renamed from Paines of
Godalming to Alan Paine.
1970s
 
1970s
 
A rapid period of expansion
with new factories being
built and new markets
being explored.
80's press advertising.
1990s
 
1990s
 
In 1999 an American team
found on Mount Everest the
body of an Englishman, George
Mallory, who in 1924 made an
attempt to reach the summit. Some
clothing on the body bore the label:
W F Paine, 72 High Street,
Godalming.
2000s
 
2000s
 
Press advertising in 2006.
Alan Paine opens two
stores in Rome, Italy.
Alan Paine takes the brand
back to it's roots - opening a
store in Godalming.
1990s
2000s