William Paine
Founder.




By 1920 the business had grown
to include supplying speciality
shops - principally by adding the
Club Colour Trim, to a plain
cable sweater.
to include supplying speciality
shops - principally by adding the
Club Colour Trim, to a plain
cable sweater.
The Duke of Windsor -
The company's most famous
unofficial patron.
The company's most famous
unofficial patron.


Joan Lycett wearing an Alan Paine
cardigan, she was the first woman
to play at Wimbledon without
stockings!
cardigan, she was the first woman
to play at Wimbledon without
stockings!


The workforce in 1942.
Alan Paine Limited employs
400 people in Godalming
and 200 people in Wales.
Alan Paine Limited employs
400 people in Godalming
and 200 people in Wales.


Frank L. Salvage appointed US
representative, a turning point
and a relationship that spanned
four decades.
representative, a turning point
and a relationship that spanned
four decades.
Alan Paine, William's son, takes
over the business and the company
is renamed from Paines of
Godalming to Alan Paine.
over the business and the company
is renamed from Paines of
Godalming to Alan Paine.


A rapid period of expansion
with new factories being
built and new markets
being explored.
with new factories being
built and new markets
being explored.
80's press advertising.


In 1999 an American team
found on Mount Everest the
body of an Englishman, George
Mallory, who in 1924 made an
attempt to reach the summit. Some
clothing on the body bore the label:
W F Paine, 72 High Street,
Godalming.
found on Mount Everest the
body of an Englishman, George
Mallory, who in 1924 made an
attempt to reach the summit. Some
clothing on the body bore the label:
W F Paine, 72 High Street,
Godalming.


Press advertising in 2006.
Alan Paine opens two
stores in Rome, Italy.
stores in Rome, Italy.
Alan Paine takes the brand
back to it's roots - opening a
store in Godalming.
back to it's roots - opening a
store in Godalming.

